Bringing la fiesta to her hometown
Introduction
Rebecca, a thoughtful event designer, aims to bring excitement and panache to the parties she designs with stunning balloon displays and decoration services in her hometown of Virginia Beach, VA. From the project’s inception, I focused on designing a traditional, fun, and bold crest for Becca's Fiestas & More to set her brand apart from others. The logo tells a story of heritage and her passion for bringing joy to special occasions. Surrounding the crest is a fusion of old traditional floral ornaments and fun balloons leading up to reinforcement of her Mexican pride with a Huesteca flower. The vibrant colors inspired by Mexican mural arts evoke a playful display of excitement in the festivities, leaving a lasting impression.
Live for the memories
Color
The color palette is inspired by the Spanish word "viva," meaning live. In Mexico, it is symbolic of rising up and taking charge. Becca's Fiestas & More believes in incorporating these vibrant colors to seize the day, creating memorable experiences with their clients.
Highlighting an opportunity to build the brand
Instagram Covers
I helped establish Rebecca’s presence on Instagram as a vital part of growing her business. To unify the platform space, we created five highlight covers. These covers reflect the thoughtful services offered, ranging from breathtaking balloon decor, stunning cake tables, delicious treats, and vibrant piñatas. Becca's Fiestas & More exudes a fun atmosphere, and client testimonials affirm her commitment to quality and value.
